Friday, May 22, 2020

The Islamic State Of Syria And Iraq - 2191 Words

Introduction The Islamic State of Syria and Iraq (ISIS) is a radical terrorist organization which has separated itself from other terrorist organizations through its scope of violence, ability and pervasive rhetoric. Since its rise to prominence, the group has caused both localized and international turmoil and loss of civilian life. Despite the ardent failure of the United Nations and its member states to recognize the Islamic state as a legitimate state, ISIS has managed to control and establish governance over large swaths of both Syria and Iraq in their mission to create a global caliphate. Because of this, combating the terrorism of ISIS could be considered a two pronged problem. First, combating the terrorism of both the terrorist groups and its attacks on military and civilians and the spread of its ideology. And secondly attacking an insurgent government with the resources and founding of a state. The Islamic State’s continual growth and resilience in the face of global adversity shows the magnitude of the power and versatility of the group. ISIS is an insurgent organization, once pushed to the edges of society has managed to successfully transform itself into an organization that controls territory, attracts recruits from around the world, and continues to make gains against other rebel groups and national armies. The rise of the Islamic state can be attributed to many social, and global circumstances such as the destability in the regions of the middle east dueShow MoreRelatedThe Islamic State Of Iraq And Syria1702 Words   |  7 Pagesinto a post-Al Qaeda era in the Middle East, a new threat has emerged from the ashes of the 2003 invasion of Iraq and later in the 2011 war in Syria. The Islamic State of Iraq and Syria (ISIS, ISIL or Daesh) has rapidly become the most pressing foreign policy concern in the Middle East for the United States. In the last four years, Daesh has gathered swaths of territory in both Iraq and Syria, although it has been driven ba ck thanks to coalition efforts to counter the group. The coalition in placeRead MoreThe Islamic State Of Iraq And Syria1388 Words   |  6 Pagesthere is a new extremist organization that rivals even al -Qaeda (Beauchamp 1). This terror group is named the Islamic State of Iraq and Syria., or in short, ISIS. Three years ago, ISIS did not exist but now it controls parts of Iraq and Syria and has made its own state. Terror organizations like al-Qaeda are merely terrorists groups while ISIS has captured and created their own state. ISIS is a well developed organization that has shown their handiwork repeatedly on social media and YouTube (KhederyRead MoreThe Islamic State Of Iraq And Syria1603 Words   |  7 PagesThe Background: The Islamic State in Iraq and Syria (ISIS) came to power a decade ago as a small terrorist threat that grew out of the terrorist organization Al Qaeda. When the United States began to pull its troops in the Middle East, Iraq leader, Abu Bakr al-Baghdadi, took advantage of the unstable government and reinvigorated ISIS. In just this past year, ISIS has shown us that it is more powerful than Al Qaeda by conquering oil fields and territory in Iraq and Syria with the hopes of creatingRead MoreThe Islamic State Of Iraq And Syria1746 Words   |  7 Pages The Islamic State of Iraq and Syria (ISIS) is the newer and more intimidating version of the famous terrorist group Al Qaeda. The group makes an appearance in the news almost every day. Over the past couple of years, they have multiplied in numbers. Not limited only to the Middle East, there are people all over the world who have proclaimed allegiance to ISIS. The Islamic extremist group has set out to destroy anything or anyone that comes in their way or do not agree with what they stand for. InRead MoreThe Islamic State Of Iraq And Syria Essay794 Words   |  4 PagesMy research topic will explore the Islamic State of Iraq and Syria, also known as (ISIS). I chose this topic because it has been an ongoing issue recently along with being a hot and dangerous topic. Picking this topic will help me exploit my audience and grab their attention. Before choosing this topic, I didn’t know very much about it until I did some research and realized how dangerous this Islamic group rea lly is. During my argument I will argue how ISIS has divided countries and have causedRead MoreIslamic State Of Iraq And Syria1629 Words   |  7 Pages Islamic State of Iraq and Syria (ISIS) is a military and political organization which is mainly led by nationals of Iraq and Syria. ISIS has committed crimes of unimaginable cruelty in Syria and Iraq but the international criminal court (ICC) does not have the power to open a case, according to Fatou Bensouda. The court was unable to prosecute because neither Syria nor Iraq were members of ICC. (ICC, 2015) Crimes which have been reported, consist of mass executions, sexual slavery, rape and otherRead MoreThe Islamic State Of Syria And Iraq1699 Words   |  7 PagesISIS; the Islamic State of Syria and Iraq better known for their mass killings, terrorist attacks, and intense regime. This group was founded in 1999, and was created by people who were former Al Qaeda members. ISIS is a group of terrorists with members positioned all over the world to carry out with mass killings. The members have been radicalized to believe irrational thoughts of killing harmless human beings. The wh ole world is aware of the issue, and knows that this terrorist group needsRead MoreThe Islamic State Of Iraq And Syria1308 Words   |  6 PagesCanada Should Participate in the Global Coalition to Fight ISIS The Islamic State of Iraq and Syria (ISIS) has made headlines throughout the globe this past year with their atrocities against religious minorities and determination to create an Islamic caliphate. They have expressed, throughout, that their primary objective is to establish a Salafist government over the Levant region of Syria, Lebanon, Israel, Jordan, Cyprus, and Southern Turkey(†¦Ã¢â‚¬ ¦). The group controls hundreds of square miles, whereRead MoreThe Islamic State Of Iraq And Syria1647 Words   |  7 Pages The Legend on Modernist Terrorism The radical Islamic terrorist organization, recently re-titled â€Å"the Islamic State†, has existed under several names since the 1990s. Its history is an epic of how modern terrorism progressed from a religious and political ideal into an obliterating cult. The Islamic State of Iraq and Syria (ISIS) is a properly-armed group that is a threat to the global security. ISIS, whose merciless members delight in murdering innocent people, must be destroyed beforeRead MoreThe Islamic State Of Iraq And Syria1592 Words   |  7 Pages The radical Islamic terrorist organization, recently re-titled â€Å"the Islamic State,† has existed under several names since the 1990s. Its history is an epic of how modern terrorism progressed from a religious and political ideal into an obliterating cult. The Islamic State of Iraq and Syria (ISIS) is a properly-armed group that is a threat to the global security. ISIS, whose merciless members delight in murdering innocent people, must be destroyed before its fanatical followers carry out further

Friday, May 8, 2020

Symbols Of The Civil War - 1761 Words

The Civil War continues to be a major talking point today -- a war that was fought over the extension of slavery. In 2017, a contentious conversation continues as the public debates the reasons of the Civil War, whether or not it was about slavery or states’ rights, and the ethics behind having massive monuments commemorating a time of our history that was so divisive. Symbols of the Confederacy, which includes the Confederate flag and monuments depicting leaders of the Confederacy, are seen to be racist and propaganda tools used by white supremacists. However, there are those who believe that these confederate symbols are misleading and leads to the false ideas that the South was patriotic and heroic during the Civil War. Through†¦show more content†¦The war was about the fight for independence for the South and nothing more, according to DeRosa. Like DeRosa, Sophia A. Nelson, author of E Pluribus ONE: Reclaiming Our Founders Vision for a United America, believes th at confederate monuments should be kept on display throughout the nation. As an African American woman with ancestors who were enslaved in the South, Nelson makes an argument that attempting to erase a part of history is deadly to our own being. While she deeply understands the reasons behind removing Confederate statues, she believes that the First Amendment would be under attack. As she states: Just as we cannot tell people not to buy Nazi paraphernalia or collect it in their homes (no matter how abhorrent we may find it), we likewise cannot tell people they are not allowed to honor family members who fought for the confederacy or that their forbears could not raise monuments to southern heroes like Robert E. Lee or Stonewall Jackson—both of whom were decorated and beloved West Point graduates and union officers before the south seceded from the union in rebellion. (Nelson) Like others in Nelson’s camp, she points to the ideas of freedom of expression as a reason to maintain the presence of confederate monuments; being that the First Amendment is held dearly to the values of America, by taking down these monuments would be a directShow MoreRelatedConfederate Flag Is America s Swastika1512 Words   |  7 Pagesslavery and racial discrimination. The Confederate flag, a relic of the devastating Civil War, has become one of the most controversial and contentious icons in American history. The debate over the flying of the Confederate flag is in regard to the Southern Civil War ideals of slavery and white racial superiority that historians have agreed the flag represents. Supporters of the Confederate flag argue that as a symbol of Southern pride, honor, and character, the flag is a reminder of the South’s distinctiveRead MoreSymbolism In O Captain ! My Captain By Walt Whitman984 Words   |  4 PagesStates and the voyage to represent the jou rney he took to get the country out of war and into a state of peace. By Whitman using these symbols, it helps one better understand a darker concept that can be difficult to comprehend by making the situation a little lighter and more common to the time period it was written in. Abraham Lincoln, the sixteenth president of the United States, can be used as one of the many symbols in this poem, especially the captain. The captain had led his ship through roughRead MoreThe Confederate Flag : Controversy Or Logical Solution?1717 Words   |  7 Pagesyears. It and other symbols of the Confederacy are parts of many state flags in the South and it is even flown at several state buildings throughout the South. To some the Confederate flag is a historical symbol and is believed to be a way of remembering the Civil War that almost tore the nation in two, but to others it represents fear and hatred due to its use by racial hate groups such as the Ku Klux Klan and it symbolizes the slave-holding South that existed prior to the Civil War. Such a controversialRead MoreThe Battle Of The Confederate Flag954 Words   |  4 Pages The definition of rebel has changed in America from patriot in the time of the American Revolutionary war to confederate in the Civil War and to redneck in today’s societal controversy concerning the image of the Confederate flag. The first definition of rebel originates from the term of patriot from the Revolutionary War. The definition of rebel in the colonies during the Revolutionary War time was a person who was acting against the British who made the colonies pay taxes and obey laws thatRead MoreThe Battle Of The Confederate Flag1208 Words   |  5 Pagessupremacy in the South. A large section of the American population agrees the flag is a symbol of racism since it was established in honor of white civil war soldier who wanted to preserve slavery in the region. Interestingly, the flag has remained a monumental symbol in the states and is still erected in the front of South Carolina’s state house. For years after the civil war, the Confederate flag was a symbol of pride in the region but later became a white supremacists emblem of racists and criminalRead MoreThe Preservation Of The Confederate Memory Lives On Through The Robert E. Lee Memorial Essay1075 Words   |  5 PagesConfederate Memory. But, recently a major debate surrounding the monument has spurred an argument between two groups. One group wants the monument to be removed or relocated from its original spot in Richmond V.A. This group believes that it is an offensive symbol in support of slavery. The other group fights to protect the monument and its location because of its importance to the southern heritage. However, trying to understand the significance of the monument requires one to look through the lenses of bothRead MoreConfederate Flags Worth1360 Words   |  6 PagesConfederate Flag’s Worth Flags are familiar symbols and popular with all ages. A flags definition is usually rectangular piece of fabric of distinctive design that is used as a symbol, as a signaling device, or as a decoration. (Alle, pg. 127) Most people today consider the Confederate Flag to be racist but others just see it as a way to say they are proud to be from the South. Have people actually researched what they are saying or are they throwing out what they have heard others say? WhatRead MoreConfederate Flag : History Or Hate1688 Words   |  7 Pagesbattle flag of the Southern states during the Civil war, stands above the capitol building in Columbia, South Carolina. It flies there, remembering and honoring the lives of men who sacrificed everything they stood for, and everything they had for something they believed in. They fought to protect their homeland, and to gain independence of the Union. The flag stands there, not as a symbol of hate, racial inequality, or blood-thirsty war, but as a symb ol reflecting the rich South and the men who gaveRead MoreWalt Whitman Research Paper1323 Words   |  6 PagesWalt Whitman and the Civil War Walt Whitman is considered one of America’s greatest poets. During his lifetime, Whitman wrote hundreds of poems about life, love and democracy, among many others. In particular, Whitman’s poetry reflects the spirit of the age in which he lived, the Civil War. In taking a closer look at one of his most renowned and brilliant pieces, â€Å"When Lilacs Last in the Dooryard Bloom’d†, three particular themes are observed; his love for nature, the cycle of life, as representedRead MoreEssay on The Confederate Battle Flag: Heritage or Hate1601 Words   |  7 PagesBattle Flag: Heritage or Hate The Confederate Battle flag is one of the most recognized symbols in the United States. It is not always a welcome symbol in today’s society. Take for instance the state of South Carolina having to remove it from its statehouse on April 12, 2000. The reason it is not always welcome is because people often misinterpret its true meaning. It is not a symbol of hatred but, a symbol of southern pride and honor. The pride and honor of all the men and women who carried it

Wednesday, May 6, 2020

The Problem with Exotic Pets in America Free Essays

Abstract Many Americans love to have exotic pets, not thinking of the consequences of ownership. Right now there is a widespread problem in America: In places such as Florida, numerous types of exotic pets are becoming an invasive species as a result of being released back into the wild. The Problem with Exotic Pets in America. We will write a custom essay sample on The Problem with Exotic Pets in America or any similar topic only for you Order Now Exotic pets have always been a concern to a variety of people: health care officials who treat bites from these animals, insurance companies who have to cover businesses that employ performers who have live exotic animals In their acts (such s ‘Siegfried and Ron and customs agents who Inspect cargo ships for Illegal animals Just to name a few. The problem however, has taken a turn for the worse recently as a result of several things which have occurred not Just in the past year, but also In the past decade. Exotic animals are becoming a problem In the US and a hazard to people, pets, and livestock. Some background Information will now be provided. Almost everyone above the age of 20 remembers what happened to Roy Horn of Siegfried and Roy when Monterey, the tiger Roy was working with, bit him on the neck and dragged him away. This brought Into focus the warning about -you can take the animal out of the wild, but you can’t take the wild out of the animal. † As reported by Miguel Marquee (2003) to CNN, Roy horn was critically injured as a result of the attack and audience members Initially thought It was part of the act until they heard Rosy scream behind the curtain. Some say this act alone brought an end to performers using live animals, not just exotic animals, in their acts. According to the National Invasive Species Center’s website (n. D. ). , one form of exotic pet that became an invasive species is the Northern Snaked. This species of fish, originally from mainland China, was brought to the US as an Import and was sold mostly in Asian fish markets as food but also in some pet shops as an exotic pet. When it was discovered in a lake in Maryland in 2002 and in other places such as the Potomac River, it was outlawed and labeled an invasive species. This was mostly due to Its rapid reproduction rate and high level of aggressiveness. Because It had no known natural predators, It soon became the apex predator In the waters where It lived and devoured the local indigenous fish. Like the Asian Carp, Northern Skinheads continue to be a problem on the east coast, but unlike the Asian Carp, their numbers are decreasing through the efforts of the Department of Agriculture and the Department of Fish and Wildlife. For purposes to this essay, the impact the Burmese Python NAS and on southern Florida will be used to demonstrate the problem with exotic pets. On October 27, 2011, a 16 foot Burmese Python was captured by South Florida Water Management workers in the Everglades National Park. This snake was credited with being â€Å"one of the largest ever found in southern Florida† and after killing the Python with a hooting, a 76 pound adult deer was discovered inside (Douglas, B. 2011). Considering the size of the deer this particular snake was able to eat, one needs to ask the question of what could have happened if this snake had been captured in an inhabited rural area. Considering the size of the snake and its diet, it would no doubt seek out easy prey such as pets or even small children. Sadly, this is not the first time a large snake such as a Python was captured in the wilds of Florida and the problem is not exclusive to Just snakes. Although snakes form the predominant indigenous return being caught, Florida is also plagued with the Nile Monitor Lizard and several aggressive species of iguanas such as the spiny-tailed iguana and the green iguana (National Biological Information Infrastructure, n. D. ). In an article written by Seal and Carmela (2009), Florida instituted a program called the ‘Python Patrol,’ in which members of the Park Ranger Service and several other agencies actively look for creatures such as Pythons and other invasive species. The article describes some of the duties and responsibilities of the ‘Python Patrol’ and also discusses some of the problems they face and their concerns. An example of one of the things the ‘Python Patrol’ looks for in the Everglades are nests and states that the everglades are a perfect habitat for the Burmese Python. They also cite in one instance how the largest cache of eggs found was 83 eggs. Another problem they cite in the article is that in the everglades, the snakes are able to grow at an accelerated rate due to the abundance of food. One thing to note about the Burmese Python is that it can reach up to 20 feet in length and weigh as much as 200 pounds when fully grown. This fact makes it an extremely dangerous predator. The one key thing that links all of the previously discussed information together is that these animals all started off as exotic pets. The problem is more prevalent in Florida then in other areas as most of these animals were released by their owners back into the wild rather than being given to a zoo or other appropriate agency for safekeeping and care. In 1992, according to an article written by B. Coronet (2009), Hurricane Andrew destroyed several pet shops containing numerous snakes and other exotic pets. In the aftermath of the storm, many of these snakes escaped into the countryside and have been breeding for 19 ears (an interesting side note to this article is the picture on the website where the article is located showing a Burmese Python in a struggle with an American Alligator). However, for every snake caught how many more remain unaccounted for in the wild and how large have they grown? When one considers that a Python is a stealthy ambush predator, trying to take a census of the Burmese Python population is practically impossible and rather silly: In the wild, the Python’s skin coloration and pattern make it virtually invisible to the naked eye. In closing, the capture and eradication of the Burmese Python may never truly be accomplished. As man expands and encroaches upon what little wilderness remains, there are bound to be encounters and clashes with wildlife. The Burmese Python is no exception: it NAS been captured on roads in Florida towns near marshes, under brush piles in backyards, and in several homes. When one does appear in a Florida neighborhood, local authorities are notified and a specially trained crew is sent to retrieve the animal. This would appear as only a stop-gap measure at best: Currently, attempts to control the spread of the Python have met with somewhat positive results, but as previously stated, the more man encroaches on nature the more request these encounters will occur. The best we can hope for is that these encounters do not result in violence or the death off child. How to cite The Problem with Exotic Pets in America, Papers

Monday, April 27, 2020

Steve Anastasia Essays - The Great Gatsby, English-language Films

Steve Anastasia 3 / 6 / 00 G Nick Carraway Nick Carraway has a very important part in this novel. He isn't just one character among several others. It is through his eyes and ears that we form our opinions on the other characters. Often, readers of this novel confuse Nick's views with those of F. Scott Fitzgerald's because the fictional world he has created closely resembles the world he himself experienced. But not all narrators are the voice of the author. Before considering the gap between author and narrator, we should remember how we, the readers, respond to the narrator's perspective, especially when that voice belongs to a character who, like Nick, is an active participant in the story. When we, the readers, read any work of fiction, no matter how realistic or fabulous, we undergo a suspension of disbelief. The fictional world creates a new set of boundaries, making possible or credible events and reactions that might not commonly occur in the real world, but which have a logic or a plausibility to them in that fictional world. In order for this to be convincing, we trust the narrator. We take on his perspective, if not totally, then substantially. He becomes our eyes and ears in this world and we have to see him as reliable if we are to proceed with the story's development. In The Great Gatsby, Nick goes to some length to establish his credibility, indeed his moral integrity, in telling this story about this great man called Gatsby. He begins with a reflection on his own upbringing, quoting his father's words about Nick's advantages, which we could assume were material but, he soon made it clear that they were spiritual or moral advantages. Nick wants his reader to know that his upbringing gave him the moral fiber with which to withstand and pass judgment on an amoral world, such as the one he had observed the previous summer. He says, rather pompously, that as a consequence of such an upbringing, he is "inclined to reserve all judgments" about other people, but then he says that such "tolerance . . . has a limit". This is the first sign that we can trust this narrator to give us an even-handed insight to the story that is about to unfold. But, as we later learn, he neither reserves all judgments nor does his tolerance reach its limit. Nick is very part ial in his way of telling the story about several characters. He admits early into the story that he makes an exception of judging Gatsby, for whom he is prepared to suspend both the moral code of his upbringing and the limit of intolerance, because Gatsby had an extraordinary gift for hope, a romantic readiness. This inspired him to a level of friendship and loyalty that Nick seems unprepared to extend towards others in the novel. Nick overlooks the moral implication of Gatsby's bootlegging, his association with speakeasies, and with Meyer Wolfsheim, the man rumored to have fixed the World Series in 1919. Yet, he is contemptuous of Jordan Baker for cheating in a mere golf game. And while he says that he is prepared to forgive this sort of behavior in a woman: It made no difference to me. Dishonesty in a woman is a thing you never blame too deeply - I was casually sorry, and then I forgot, it seems that he cannot accept her for being incurably dishonest and then reflects that his one cardinal virtue is that he is one of the few honest people he has ever known. When it comes to judging women - or perhaps only potential lovers - not only are they judged, they are judged by how well they stand up to his own virtues. Nick leaves the mid-West after he returns from the war, understandably restless and at odds with the traditional, conservative values that, from his account, haven't changed in spite of the tumult of the war. It is this insularity from a changed world no longer structured by the values that had sent young men to war, that decides him to go East, to New York, and learn about bonds. But after one summer out East, a remarkable summer for this morally advantaged

Thursday, March 19, 2020

Information Systems in Global Business Today Essay Essay Example

Information Systems in Global Business Today Essay Essay Example Information Systems in Global Business Today Essay Paper Information Systems in Global Business Today Essay Paper 1. Why is it of import to understand the difference between computing machine literacy and information literacy?Answer:Computer literacy – When you are computing machine literate. you have a general working cognition of computing machines. You understand what they can be used for. Most people know that they can type a paper. make a power point and if you have internet entree. you may email and seek the World Wide Web for information. Information literacy- When you are information literate. you understand and are able to garner. analyze and usage information gathered from the assorted types of technological medians – particularly the cyberspace. This individual may entree the cyberspace. for case on their cell phone. iPod. lab tops. and a battalion of medians. some which may hold non yet been realized. -It is of import to understand the difference of this two literacy because A literate individual can non be expected to cognize how to run a computing machine. In kernel. a individual can be literate but non computing machine literate. But the opposite seems hard to be true. A computing machine literate is frequently ever a literate. 2. Discourse the three elements of an information system ( hardware. package and persware ) that directors must see. Which of the three do you see the most of import? Answer:Hardware- Hardware. in the computing machine universe. refers to the physical constituents that make up a computing machine system. Software- is any set of machine-readable instructions ( most frequently in the signifier of a computing machine plan ) that directs a computer’s processor to execute specific operations. Persware- that is short for ‘personware’ or ‘peopleware’ . a awfully inpersonal manner of mentioning to people as a resource. like hardware or package. – I consider being the most of import component if information system is the Persware because without this persware the hardware and the package will be useless. 3. What are some of the new functions information systems are playing in organisations? * The Widening Scope of Information Systems* The Network Revolution and the Internet* New Options for Organizational Design: The Networked Enterprise * Flattening Organizations* Separating work from location* Reorganizing work flows* Increasing flexibleness of organisations* The altering direction procedure* Redefining organisational boundaries* Electronic Commerce and Electronic Business4. Discourse the alterations in the concern environment brought about by engineering in the last three old ages. Use your ain personal experiences to explicate your reply. Answer: There are many alterations in the concern environment brought by the engineering in the last three old ages. I believe that one of the most of import alterations ( impacting accounting pattern ) that has taken topographic point in my experience is the changed relationship between the company and its investors. There is an detonation of needed revelations. and a immense addition in the involvement the investing community has in those revelations. And the cyberspace is the largest alterations because every twelvemonth there is alterations on it. Many plans are nearing that every people in the society can larn many things about those plans brought by the engineering. . 5. Pull your decisions about the article â€Å"IT Doesn’t Matter† by Nicholas Carr by accessing the given URL:[ hypertext transfer protocol: //www. nicholasgcarr. com/articles/matter. html # readings ] . Answer: The article explained the quandary that the IT industry and the terminal users are presently sing. IT used to be a manner for companies to derive a competitory advantage. but nowadays IT has fused into another tool to behavior concern. IT merchandises are going cheaper and cheaper while giving more power. This tendency in the long tally will destruct the economic inducement for IT makers to go on making concern. On the other manus cheaper is better for companies implementing this engineering. The writer made it clear that avoiding trade name new IT merchandises and choosing for somewhat older IT merchandises would salvage money. In add-on. somewhat older merchandises have all the â€Å"kinks ironed out† giving a more dependable system. Buying somewhat older IT merchandises is non a fail safe manner of obtaining efficiency and initial cost nest eggs.

Tuesday, March 3, 2020

The Best Way to Set Up and Troubleshoot Your Sales Funnel

The Best Way to Set Up and Troubleshoot Your Sales Funnel If you’re a marketer, you’re likely privy to the infamous sales funnel. You know how it works in theory†¦ But maybe you’re having some problems implementing it in practice. There might be areas were your funnel is leaking†¦ OR Maybe you’re not quite sure how to measure your funnel’s performance. This post covers: The best way to set up your sales funnel. How to troubleshoot problems in your funnel. Great tools to help improve your funnel’s performance. AND some awesome examples to inspire you. Download our Free Sales Funnel Templates Before learning how to troubleshoot your sales funnel, check out these free templates. They’ll help you get organized AND help your team get more done in less time. This download includes: A content audit guide to help identify your content deficits. A content mapping template to map your content to each funnel stage. A 2019 content calendar to get your year all planned out. A user persona worksheet to help you target the right people.Plan All Your Funnel Content with One thing is clear†¦ There is a lot  of content that goes into a full-funnel marketing strategy. Try using to get it all organized. With things like custom tags and filtered views, you know exactly what content is being created and where it falls in your funnel strategy. To create a custom tag, first, choose the category of content you will create. Name your content item and add a few tags like funnel stage. To visualize all the content you are creating according to funnel state, hover over the left-hand hamburger menu and click â€Å"Create new saved view†. Click â€Å"Add filter category† and choose the â€Å"tag† option. Find the funnel stage you want to create a saved view for. Now you can easily see a bird’s eye view of every content item that is being created for each funnel stage. Now that you know creating a full funnel content strategy doesn’t have to be a hot mess, here’s how to actually do it. The Sales Funnel: A Brief Introduction The sales funnel is meant to visualize the stages a buyer goes through before purchase, and how a marketer can tailor activities to help move someone towards that purchase. A lot of folks assume that a marketer’s job is to throw out some ads to raise awareness about a business. While this is certainly one element a marketer will engage in, there’s a lot more that goes into a full funnel strategy. A full funnel strategy means there are content and marketing activities that raise awareness and generate demand; nurtures leads and educates; helps close the final deal; and turns customers into loyal advocates. Generally, here’s what the sales funnel looks like: Let’s start by breaking down each section of the funnel. Top of Funnel a.k.a TOFU The top of the funnel is where you’ll focus on generating interest and awareness for your business. You want to focus on bringing the right  people in according to your user personas. Who enters at the Top of Funnel? A TOFU individual is someone who is in your target market and could be doing general online research related to your industry. They likely aren’t quite ready to make a purchase at this point but are looking to learn more about a particular topic. When searching, they typically use phrases like, â€Å"how to†, â€Å"what is† or â€Å"why do†. That said, you’ll want to focus on educating them; enticing them to leave an email address or visit your site; or engage with your content in an additional way like downloading an ebook or signing up for a webinar. TOFU Content Examples Here are a couple great examples of content you can produce to capture leads at the top of your sales funnel. Top of Funnel Content: Blog posts A good TOFU blog post is one that focuses on solving one of your user personas’ problems. Keep in mind that this individual isn’t ready for a hard sell. They are looking for help or info on a particular topic. You want to establish trust by helping them work through an issue or giving them the knowledge they need to succeed on their own. Recommended Listening: TOFU, MOFU, BOFU: How To Talk To Prospects At Every Stage Of The Marketing Funnel TOFU Blog Post Example - Nested Bean Nested Bean is a company that makes slightly weighted baby swaddles, pajamas, and sleep sacks. The products are meant to help babies and young children sleep longer at night. They have a ton of great examples of TOFU blog content on their site – all focused on educating readers on various sleep-related topics. Here’s an extensive post they wrote about baby colic. It educates about the topic and teaches readers how to help soothe a colicky baby. Recommended Reading: How to Create Effective Blog Posts That Convert Like Crazy Top of Funnel Content: How-to Series Since TOFU content should focus on education, it makes sense that a how-to series would be the perfect fit for attracting people into the sales funnel. The Home Depot capitalizes on this by providing visitors an awesome how-to series for all your DIY needs. The series builds trust by focusing on teaching visitors how to use basics tools to accomplish their at-home DIY projects. Top of Funnel Content: White Papers White papers take a deep dive into a specific topic – usually, one that is research driven or covers topics that tend to be more B2B in nature than what you would find in a how-to series or blog post. Marketo has a wide variety of white papers on its site. This one on engagement checks a few boxes of what a good white paper should look like. It offers a comprehensive look at a topic, covers original research conducted by the company and highlights the company’s industry expertise. Since white papers take significantly more time to produce, you should consider gating the content. I.e. requiring the visitor to leave their email address before downloading. Recommended Reading: How to Write White Papers People Actually Want to Read (Free Template) Top of Funnel Content: Webinars Webinars have the ability to deliver your audience tremendous value. One of the best ways to get the most out of a webinar is to include an industry expert to talk about a specific topic. This not only increases the reach of your webinar but also adds additional educational value to attendees. Gartner is a world leader in providing research and consulting services to business. And they are no stranger to webinars. The company offers both live and on-demand webinars on a range of topics – all of which are tailored to high-level individuals such as CEOs and CTOs. Top of Funnel: What to Measure The goal of your TOFU content should be to attract as many of your targeted personas as possible. To know if the first stage of your funnel is performing, try tracking the following metrics: Page Views  - A healthy funnel should have a good amount of people viewing content. You’ll want to track this over time to make sure potential customers are finding your content. Bounce Rate  - Tracking your bounce rate will tell you how many sessions ended without the visitor taking any further action. This is a helpful way of knowing if visitors are finding your  content engaging and relevant. Email Subscribers - You want visitors to move on to the next stage in the funnel and become closer to making a purchase. Every time a visitor subscribes to your email list indicates that they are interested in your content and want to know more. It also gives you the opportunity to nurture those lead and encourage downward movement in the funnel. New vs Returning Visitors - Top performing TOFU content should always aim to bring new visitors to your site. Tracking new vs returning visitors will not only tell you if you’re consistently bringing new people to your site, but it will also tell you if your content is good enough to come back for more. Prospects  - By drilling down a little deeper into your data, you’ll be able to see how many new email subscribers are your target personas. Keep in mind, you’ll have to have a short form on your site to collect additional information. TOFU Tools to Track Your Funnel Health Google Analytics With Google Analytics, you’ll be able to track page views, bounce rate, and new vs. returning visitors. To find this info, first, navigate to Google Analytics. Then choose Audience and Overview. Just below the line graph, you’ll see page views, bounce rate, and visitor data. KissMetrics KissMetrics is a  powerful analytics and reporting tool that can track loads of things. With a little help from your website developers, you can easily set up a KissMetrics dashboard to see how many email subscribers your content is converting. Here’s a peek at what your dashboard will look like: You can see things like total email subscribers, daily averages and date range comparisons. Ahrefs Ahrefs is a content marketers dream. When composing your content strategy, you’ll want to make sure that the keywords you target are both something your audience is interested in and something that you can rank on search engines. The magic keywords should have a low difficulty score and high search volume. To find this data, navigate to the menu item called Keyword explorer. Type in your keyword in the text box and click the magnifying glass. Ahrefs will tell you a ton of valuable data like approximately how many backlinks your content will need to rank in the top 10, the search volume for the specific keyword, as well as similar keywords to target. Common TOFU problems and How to Troubleshoot Alright, you’ve got the top of your sales funnel all set up and are tracking the things you need to†¦ But maybe you’re encountering some problems bringing in people and converting them. Here are a few common problems that occur at the top of the sales funnel and how you can troubleshoot them. 5 common top of funnel #marketing problems and how to troubleshoot them. #TOFUYour Content Isn’t Converting One of the most common problems for any TOFU content is that it isn’t converting. Content that doesn’t convert at the top spells trouble for the rest of your funnel. The fewer people that move on to the next phase of the funnel, the less people will be closer to making a purchase. Here are a couple ways to make sure that your content is converting. Focus on Your Content Core Your content core is where the topics your customers care about merges with what you have to offer them as a business. Finding your content core allows you to go beyond traffic, eyeballs, and audience building and actually create content that gains customers. The first step here is to make sure you focus on what your customers  care about and not what your audience  cares about. If your content is really good at generating traffic, but not very good at generating leads and converting, you likely have a traffic trap problem. You’ll know you have a traffic trap problem if your website traffic is increasing, but revenue isn’t increasing proportionally. You can fix this by making sure your content is both helpful to potential customers AND presents the unique value proposition your business provides. The Sandwich Approach Another issue that could be causing low conversion rates on your content is lack of CTAs. Let’s say your company is religiously pumping out blog content that solves your customer’s problems. BUT, your revenue growth is stagnant and your content isn’t moving the needle to increase purchases. Try the sandwich approach. The sandwich approach is a simple way of mixing in your business’ unique value proposition into all content items. Essentially you sandwich in your products into the middle of your content to highlight how your product helps solve the customer’s problem. Nested Bean, which was our blog example above, does this perfectly. They start by helping you solve the problem on your own, introduce their product and how it can help, followed by more tips about how to solve the problem yourself. Your Page Views are Dropping Maybe your content was performing well for quite a while, but you’ve slowly losing pageviews. This could indicate that your most popular content is losing its position on search engines. Search engines like Google typically favor new and fresh content over things that are more dated. Try regularly updating your content with fresh advice, extra list items, etc. This helps ensure that your most popular posts will continue to be found via search. You’re not Ranking on Keywords Ranking on keywords is no easy feat. It can be particularly challenging if you are choosing keywords that are highly competitive. How do you know if this is you? Look up your keywords with Ahrefs or a similar tool. If the ones you are targeting have a high difficulty score, it’s unlikely that your content will be found via search. You’ll want to try to find keywords that have a high search volume and a low difficulty score. Middle of Funnel a.k.a MOFU The middle of the funnel is the where you’ll begin nurturing the leads brought in by your top of funnel content. In this stage, your goal is to move website visitors further down the funnel toward making a purchase. Once you’ve captured a piece of information (such as an email address), you can begin placing them into an email drip campaign, begin building a relationship with the contact, and targeting them with content tailored to their needs. Who Enters the Middle of Funnel? As a buyer moves down the funnel, they will likely start comparing products uncovered during their initial research. Keep in mind that the length of these funnel stages can vary greatly depending on conversion value. Big-ticket purchases will encounter a longer buying process and therefore spend more time evaluating options and comparing what’s available. MOFU Content Examples MOFU content is designed to provide prospects with the information that will put your company and its products or services ahead of all others being considered. Here are a few characteristics of MOFU content: Middle of Funnel Content: Case Studies Case studies are designed to provide potential customers with proof points highlighting how your product solves problems in real life. LinkedIn provides visitors a swath of case studies outlining how various businesses used it’s ad platform to reach their target audiences and improve advertising results. In its case studies, LinkedIn does a great job of outlining the company’s challenge, how they provided the right solution, and what the final results were. Recommended Reading: How to Write a Powerful Case Study That Converts Leads Into Customers With 50 Examples and 7 Templates Middle of Funnel Content: Reviews How many times have you read a review online before making a purchase? If you’re like me, this is almost a must-do before making any purchase. In fact – 88% of consumers  have been influenced by a review they saw online. Encouraging existing customers to leave reviews for your business provides prospects the social proof they need to move closer to making a purchase decision. Mattress company Casper, reaches out to each customer via email to encourage them to leave a review. Feeling wary about the possibility of negative reviews? Try not to be. An occasional negative review is inevitable. Two positives come from a negative review†¦ It gives you the opportunity to rectify the situation or improve your product. Negative reviews show authenticity. 30% of consumers  believe that reviews are fake if there aren’t any negative comments. Middle of Funnel Content: Data Sheets Datasheets provide prospects the quick and dirty details of your product. Outline things like cost, features, benefits, and specifications. Keep in mind that these often aren’t the sexist documents, but offer prospects an easy way to do side-by-side comparisons. Here’s an example data sheet from Netgear  showing the features of its Nighthawk router. Middle of the Funnel: What to Measure The goal of your MOFU content should be to convert website visitors captured at the top of your funnel into leads. To know if the middle of your funnel is performing, try tracking the following metrics: MQLs  - A Marketing Qualified Lead is typically a prospect that has provided some additional piece of info aside from just an email address. This data help you segment your website visitors and allow you to identify them as a good fit for your product or service. Email open and CTRs -   How your emails are performing is of the best ways to gauge the health of your middle funnel. Open Rates and CTRs are especially good indicators of how relevant the content you are sharing is to your subscribers. Middle of the Funnel: Tools Autopilot Autopilot  is a marketing automation software that helps you convert leads into paying customers. Any  marketing automation software is a vital part of your MOFU activities. What sets Autopilot apart its visual interface. Autopilot allows you to create custom email journeys for every stage of the funnel – from abandoned carts, to trade show lead follow-up and everything in between. Here’s a look at what a customer journey with Autopilot looks like. Zoom Webinars can be a content item for both TOFU and MOFU sales funnel stages, depending on the topic. Zoom  is an easy-to-use tool for hosting webinars. The software integrates with many different CRMs so you can easily follow-up with webinar guests and target them with additional content. Participants can engage in real-time with QA, discussions, polls and chat functions. You can also see engagement data to track if your audience is paying attention. Common MOFU problems and How to Troubleshoot Your Click Through Rates are Low If people are subscribing to your list, but aren’t clicking to read your content, it could be a sign that you need to optimize your email sequences. Strategize about what content a target persona needs and when they need it. Trial different email flows and the content they receive to find the right mix to improve CTRs. People Aren’t Downloading Your Content If people aren’t downloading your content, they can’t move on to further funnel stages. Naturally, one of the easiest ways to fix this is to experiment with new types of content. If your white papers aren’t converting, try a quiz, a free online tool, or something out of the box. It could also mean that your download form is too long. No one wants to submit 20 pieces of information just to get a free online resource. Take a hard look at what info is absolutely necessary and cut everything else. Bottom of Funnel a.k.a BOFU Here we are†¦ the bottom of the sales funnel. A potential customer has made it through your funnel and is on the cusp of making a purchase. Depending on the nature of your  business, this stage may not consist of any content at all. So the marketing team hands the baton off to the sales department and steps away†¦ OR The marketing team might be responsible for creating sales enablement content to help the sales department close the deal. Recommended Reading: The Best Sales Enablement Strategy for Marketers (+ 4 Free Templates) BOFU Content Examples Like mentioned above, not all businesses will need BOFU content. This funnel stage might consist of other tactics like discount codes to encourage purchases, a free trial, or one-on-one consultation. If your product is slightly more complicated, your sales team might need customized supporting content to aid in bringing the customer to the finish line. Competitor Comparisons By the time a lead reaches the bottom of the funnel, they are likely comparing a couple solutions and making a final decision. Customized competitor comparisons offer you the opportunity to outline the customer’s final options before they make a decision. This shows how your brand differentiates itself and to helps them understand why your company is the best. This example from Intercom  isn’t customized for the specific customer, but give you an idea of what your competitor comparison could look like. Presentations Marketing teams can and should be involved in the production of sales slide decks. Marketing can make sure the slide deck is on brand and looks professional, while the content can be tailored by the sales team to ensure it is relevant for the customer. Here is a sales presentation example from Zuora. Sales Scripts You don’t want your sales team to sound robotic or like they are regurgitating a canned response†¦ But you do want them to be well versed in the persona’s problems and pain points. Knowing what keeps them up at night and the challenges that brought them to your company can help close the deal. The marketing team can outline a few talking points to hit the right topics on the call without sounding like a droid. Bottom of the Funnel: What to Measure The goal of your BOFU content is to close the deal and turn leads into customers. BOFU metrics should look at indicators which signal upcoming purchases or conversions. Try   tracking metrics such as: Trial Signups - If your business has the ability to offer free trials, this is a good indication of how many people are inching closer to purchasing. Total Demo Requests  - The number of people registering for a demo signifies a healthy bottom of the funnel. More demos, means more opportunities for your sales team to engage one-on-one with prospects and a better chance of closing the deal. Demos Completed  - How many actually  show up for their demo call? People might be scheduling them, but what good is that if they don’t actually show up? Sales Conversion Rate  - This metric measures how effective your sales reps are at converting prospects into customers. You can calculate sales conversion rate like so: Bottom of the Funnel: Tools Calendly Calendly  makes scheduling demos super easy. It syncs with your preferred calendar and automatically checks availability. Potential customers can see what your real-time schedule looks like and choose a time slot for a demo or other meeting type. No more back and forth emailing. CRM A CRM is an important element of all your funnel activities – especially for the bottom of your funnel. A CRM like Salesforce can track things like demo calls scheduled,no-shows, trial sign-ups and more. It’s a super powerful tool with unlimited amounts of data you can dig into. Common BOFU problems and How to Troubleshoot Number of Trial Signups is Low If you’re struggling to increase trial signups, consider eliminating the need to enter credit card details. Studies  show that simply eliminating the need to enter credit card details to access a free trial can increase trials by 8%. Doing so decreased the trial-to-paid conversions, but in the end still resulted in a better end-to-end conversion rate. You can also make sure that the trail signup CTA is easily accessible on your website and on all relevant content items. No One is Signing Up for a Demo Call This could indicate a problem with your scheduling process. Look at the process and try to simplify it or remove steps that are causing friction. If possible, you could also try implementing live demo capabilities to catch individuals closer to the moment of purchase intent. People Aren’t Showing Up for Their Demos So people are signing up for demos, but they don’t show up. This is a common problem for many companies. One way to solve this is to create a custom reminder email flow specifically for those who have signed up for a demo. Pro tip: Have these emails come directly from the sales rep who will be holding the call. People are generally respectful of others and their time - by tying this to an actual human will help decrease the likelihood of no-shows.

Saturday, February 15, 2020

Management Issue Paper Essay Example | Topics and Well Written Essays - 1000 words

Management Issue Paper - Essay Example Good communication starts at the top of the corporate hierarchy. The managers of a company are responsible for the work performance of the entire staff. Whenever managers are unable to communicate well with the employees the workers feel isolated and they may pickup bad work habits that can hurt the efficiency of the company. For instance a lack of communication from the managerial staff can lead to discipline problems and lower overall productivity. â€Å"Effective communication empowers employees and provides clear direction and feedback agents for employees to express their thoughts, suggestions and concerns† (Papa). Good communication can enhance the corporate culture of an enterprise. Corporate culture can be defined as the system of shared actions, values, and beliefs that develops within the organization and guides the behavior of its members (Schermerhorn, Hunt, Osborn). Having a solid corporate culture can help create a work environment in which the employees feel com fortable and happy in the workplace. Poor communication can be detrimental to a firm and lead to undesirable outcomes such as friction and conflict. When the workers display conflict among the staff it can cause damage to the morale of the employees in the firm. Due to the fact that communication problems hurt the operations of a company the managers of a firm have to implement alternative solutions to improve the communication of an enterprise. If the communication problems exist at the top the problem becomes more complicated. The managers of a firm are supposed to communicate well with each other to provide leadership to the rest of the members of the staff. A way to resolve communication problems among managers is by hiring an external consulting firm to intervene and resolve the problem before it gets worse. If the reason for conflict and lack of communication between managers is associated with the presence of a particular manager a potential solution is to terminate the emplo yment of the trouble maker. Effective communication is a critical success factor in the 21st century. Due to the importance of communication the managerial staff has to take steps to improve communication whenever a company suffers from its symptoms. A way to improve communication between the managers and the employees is by implementing a feedback system. It is important to listen to the voice of the workers. Sometimes the best ideas are hidden in the minds of the floor employees. The floor employees are the ones that have the day to day experience on how a company operates. A firm can either use direct or indirect feedback. Direct feedback occurs when the employees speak directly to their supervisors or managers. Direct feedback is effective, but sometimes the employees are scared or feel threaten by the managers which inhibits good communication. Indirect feedback on the other hand is performed in an anonymous way. Two simple techniques to gather indirect feedback is by placing a feedback box in a wall so that the employees can place their feedback in a written note for the managers to evaluate. A second way to implement indirect feedback is by setting up a phone hotline. The involvement of the employees in the operations of the company is important. Communication in a firm can improve by using two way communications. â€Å"